Singapore Airlines today launched its latest suite of cabin products that is set to be the new industry benchmark for premium air travel.
Designed to deliver the most luxurious and stylish travel experiences, the suite of products and services include new Singapore Airlines First, Business and Economy Class seats, the next generation KrisWorld inflight entertainment system and an enhanced service delivery.
"This is by far our most important and comprehensive product and service development programme. Our customers' involvement was key to the entire process. From initial conceptualisation to design review and prototype testing, the feedback and comments from our frequent flyers have given us invaluable insight to what customers want and perceive to be the inflight experience of the future," says Sak-Hin Chin, General Manager New Zealand.
"What we are introducing today is a suite of products that meets, if not exceeds, the expectations of the increasingly sophisticated world traveller. It promises to deliver improvements to all aspects of the customer's flying experience across all three classes."
"This reaffirms our commitment to provide customers with the very best inflight experience through continuous advancement in product innovation and service excellence," adds Mr Chin.
The US$360 million product and service development programme marks the completion of an extensive four-year project, and is timed to coincide with the carrier's fleet expansion plan that will see the Boeing 777-300ER (extended range) and the Airbus A380 join the fleet.
Customers travelling on Singapore Airlines' new B777-300ER services from this December, between Singapore and Paris, and subsequently Zurich, will be the first to experience these new products.
Singapore Airlines is scheduled to take delivery of its first B777-300ER in November 2006. The Airline has 19 B777-300ERs on firm order, 10 of which will enter service by the middle of 2007.
The Airbus A380 aircraft, of which Singapore Airlines will be the first to fly, will also feature variations of some of these products when it enters service.
Designed to deliver the most luxurious and stylish travel experiences, the suite of products and services include new Singapore Airlines First, Business and Economy Class seats, the next generation KrisWorld inflight entertainment system and an enhanced service delivery.
"This is by far our most important and comprehensive product and service development programme. Our customers' involvement was key to the entire process. From initial conceptualisation to design review and prototype testing, the feedback and comments from our frequent flyers have given us invaluable insight to what customers want and perceive to be the inflight experience of the future," says Sak-Hin Chin, General Manager New Zealand.
"What we are introducing today is a suite of products that meets, if not exceeds, the expectations of the increasingly sophisticated world traveller. It promises to deliver improvements to all aspects of the customer's flying experience across all three classes."
"This reaffirms our commitment to provide customers with the very best inflight experience through continuous advancement in product innovation and service excellence," adds Mr Chin.
The US$360 million product and service development programme marks the completion of an extensive four-year project, and is timed to coincide with the carrier's fleet expansion plan that will see the Boeing 777-300ER (extended range) and the Airbus A380 join the fleet.
Customers travelling on Singapore Airlines' new B777-300ER services from this December, between Singapore and Paris, and subsequently Zurich, will be the first to experience these new products.
Singapore Airlines is scheduled to take delivery of its first B777-300ER in November 2006. The Airline has 19 B777-300ERs on firm order, 10 of which will enter service by the middle of 2007.
The Airbus A380 aircraft, of which Singapore Airlines will be the first to fly, will also feature variations of some of these products when it enters service.
